Image compression, including GIFs, is one of the main things you can do to shrink your page size. This also improves your website load time. In most cases you will face a problem if you want to publish good looking GIFs that can be shared around the web. Most GIFs you see online are either super large GIF files or horribly compressed.
If you are writing a blog post you should definitely use GIFs to enrich your content, but Google will not be happy with the large size of those files in your website. Furthermore, GIFs with huge sizes are a massive pain for any reader with slow Internet connections or bandwidth limits.
Compress animated GIF images with CheetahO
We are happy to announce that GIF optimization is finally available with the image optimization tool CheetahO.
CheetahO is an incredibly efficient way for lossless compress GIF image compression. It can reduce animated GIF file size by 30%—50% at a cost of some dithering/noise. CheetahO tool shrinks GIF file size by reducing the number of colors in each frame. Also frame drop option remove every second, third, or fourth frame to reduce frame rate and, therefore, file size. Useful for long gifs with a high frame rate.