If you have a blog, there are chances that you already know that even good content without SEO optimization provides much less value. When you spend hours on preparing exciting articles, but not paying attention to optimizing them, you are simply wasting your time.
Here are 4 easy search engine optimization (SEO) tips to help get your blog noticed, that doesn’t demand specific skills to use them:
1. Pick effective keywords to write an SEO friendly blog post
A smart blogger always does keyword research before jumping into writing. The Google Adwords Keyword Tool allows you to find keywords related to your topic. After you check the keywords in the Keyword Tool, test them in Organic search as well. Sometimes keyword competition in Adwords is really high, but on organic search it is easy to become visible.
Google Trends can also lead you to the right direction providing the keywords that are popular at any given time. Keep in mind that searchers love very specific “long-tail” keywords, keyword phrases and questions when they are looking for something. So don’t forget that the most obvious keywords sometimes aren’t the best choice.
2. Spread keywords throughout your post
Creativity and rules aren’t best friends, but you should keep your content structured. Your blog post needs these elements:
- Headings and subheadings
- URL if possible
- Image alt text
- Meta description
- Throughout the content
Integrate your keywords naturally in all of these parts.
3. Images, images, images
Don’t forget that all images in your blog post need attention as well. Include keywords in the file name and fill out the alternate text field. Furthermore, all images should be optimized. You can do this with the click of one button with CheetahO WordPress image optimization tool or use the CheetahO API.
4. Promote your content in social networks
Social networks have a real power to reach the audience. Social accounts that are relevant to your blog will attract traffic to your blog. It is important to share other relevant information and not only your blog posts in these social media channels. You can also share some images and promote your upcoming blogpost to tease your followers. Keep your readers interested!